The Different Ways Digital Marketing Can Make Your Equity Crowdfunding Campaigns Successful

The JOBS (Jumpstart Our Business Startups) Act was signed into law in the United States in 2012. This law allows smaller companies to have more than one method for equity crowdfunding that will allow them to raise the millions of capital they need online by soliciting the general public.

Unfortunately, most entrepreneurs believe that the only thing they will need to do is create some fun graphics, a nice video and some engaging text. They believe that by doing this, they will be able to see the investment money pour into their companies. However, this is not true.

When crowdfunding does not go as planned, the most common reason it failed is because the company did not market properly. Despite what many think, crowdfunding is not the magical ‘field of dreams’ many make it appear to be. This means that just because you have started a company, that does not mean that investors will flock to it. Entrepreneurs have to make their startup companies attractive to investors by using effective marketing for their equity crowdfunding.

For example, have you ever browsed Amazon or eBay for a particular product, and then weeks later, you are bombarded with digital ads for the same or similar product? That is known as digital marketing. By simply searching for something online, you become a potential lead for a business that wants to provide a related product or service to you.

This same logic is compatible with crowdfunding. It is more effective and cheaper to place ads for your company in the eyes of the right type of investor, based on data that has been acquired from their online habits. There are many aspects to planning a successful campaign for crowdfunding, but the following digital marketing tips can also increase your chances of campaign success.

Facebook Ads

When you begin a Facebook ad campaign, you will be able to effectively target prospective investors based on the demographics, interests and location of Facebook users. Facebook is the number one social media platform for marketing and the platform allows you to target a certain audience. In fact, many startups have successfully marketing their crowdfunding campaigns just by using Facebook.

You will no longer have to worry about holding out a sign from the window and hoping the right people come along and read it. Instead, Facebook is very similar to picking up a phone and using a direct selling approach to whoever answers.

SEM (Search Engine Marketing)

One of the most basic types of SEM is paying for certain keywords to rank high in search engines like Google, and then waiting for the search engines to send traffic to your campaign based on exactly what you paid for.

Simply put, with SEM, a person who lands on your campaign will already be interested in looking to make an investment or make a purchase. They have searched for terms that are directly related to the keywords you have paid for.


Another popular social media site, the focus should be on context instead of content. Twitter only allows you so many characters to get your point to potential investors, and it can also be used to promote your community and grow your brand.

As you can see, digital marketing is vital to equity crowdfunding offerings. It is a process that can take some time, but it can be a powerful way to make your campaign successful.